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THERE ARE PEOPLE WHO ARE CLASSICS. THEN THERE ARE THE CLASSICS WHO IMAGINE WHAT'S POSSIBLE.

BECAUSE WHEN PEOPLE ARE THEIR MOST EXPRESSIVE SELVES

WE ARE PSYCHO BUNNY. MADE FOR SELF-EXPRESSION.

OUR PRODUCTS
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WE’RE TRUE TO WHO WE ARE AND WE’RE NOT AFRAID TO SHOW IT.

We wear our personality on our sleeves and our character on our collar.

WE EXIST TO IGNITE CONFIDENCE AND CHAMPION STAND-OUT CHARACTERS.

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WHEN WE WEAR THE BUNNY, IT’S A REMINDER THAT OUR STORIES AND OUR UNIQUE PERSPECTIVES MUST BE SEEN.

With everything we do, we set out to do it better than it’s been done before, from the most luxurious tees you’ll ever wear and the best-fitting French terry fleece to swim trunks you’ll want to wear as shorts and pants we’ve spent years perfecting.

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THAT'S NOT JUST WHAT WE BELIEVE IN. IT'S WHAT WE DO. FROM DAY ONE, INDIVIDUALITY HAS BEEN WOVEN INTO WHO WE ARE. JUST TAKE A LOOK AT OUR LOGO. IT'S UNCONVENTIONAL AND WE'RE PROUD OF IT - 4,000 STITCHES AND INFINITE CHARACTER.

WE MAKE CLOTHES NOT JUST FOR THE SAKE OF IT, BUT FOR THE SAKE OF SELF-EXPRESSION.

We take pride in standing out, with clever detailing and vibrant colors. We craft them using exclusive fabrics, luxurious trimmings, and fits perfected over the years to give you clothes that show the world what you're made of.

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'"We were tired of splitting the difference between what looked good and what felt good, so we vowed to make clothes that meant you never had to"'

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